Is a Minute of Video Really Worth 1.8 Million Words?
Doubtful. It’s probably no more scientifically accurate than saying “a picture is worth a thousand words.” But this oft repeated phrase, attributed to Dr. James McQuivey of Forrester Research, "a minute of video is worth 1.8 million words" is probably marketing hype that has been pushed around the internet by other video production companies. Common sense tells me that it should be taken with a grain of salt. For the record: Dr. McQuivey is a legitimate analyst at Forreste
Top 10 Interview Tips for Non-Professional Talent
Lights, Camera, Action... Whether it’s your first or fiftieth time on-camera, nerves can jangle your performance. But take a deep breath and relax because help is on the way. After interviewing hundreds of executives, employees and everyday people for videos, I've recognized many habits that surface time and time again that can mar a performance. But happily with a little direction, these are easy habits to change. So here are my Top 10 Interview Tips for non-professional ta
