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October 22, 2015


Doubtful.  It’s probably no more scientifically accurate than saying “a picture is worth a thousand words.”


But this oft repeated phrase, attributed to Dr. James McQuivey of Forrester Research, "a minute of video is worth 1.8 million words" is probably marketing hype...

July 12, 2015

Over the years, I’ve found that many new clients tell me they need a fabulous video, but aren’t sure about the parameters of what they want.


Here’s a handy list of questions to think about before you have that first meeting with your producer/production company....

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Is a Minute of Video Really Worth 1.8 Million Words?

October 22, 2015

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