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Is a Minute of Video Really Worth 1.8 Million Words?

​ Doubtful. It’s probably no more scientifically accurate than saying “a picture is worth a thousand words.” But this oft repeated phrase, attributed to Dr. James McQuivey of Forrester Research, "a minute of video is worth 1.8 million words" is probably marketing hype that has been pushed around the internet by other video production companies. Common sense tells me that it should be taken with a grain of salt. For the record: Dr. McQuivey is a legitimate analyst at Forrester Research. And with his credentials, such a bold statement sounds very scientific and impressive. But I’m guessing two things about the quote: It was taken out of context and It was calculated based upon an unproven as

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