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What's Good About Good Grief?
"When Good Grief asked us to produce this year's video for the Good Mourning Fundraising Breakfast, we jumped at the opportunity," says TimeSteps partners, Marilyn Petrokubi and Rob Lieberman.
Good Grief is a resource for grieving children and their families who have lost a loved one due to a recent death, be it heart attack, suicide, murder, illness, or accident.
Through their support center and workshops, Good Grief helps children and their families understand that grieving is a normal response to their losses. And that by sharing and talking with other grieving children and adults, they can come to terms with their feelings in a positive, healthy way during this extremely difficult time in their lives.
The video was shot on location at Good Grief and in the Reeves-Reed Arboretum in Summit, NJ, featuring two families - one who lost a 13-year-old daughter during what was supposed to be routine surgery and another who lost a father whose flu-like symptoms masked myocarditis causing sudden heart failure. Both stories are heart-breaking, yet the mending families are able to look forward to a brighter future, thanks to the supportive experiences they've had at Good Grief.
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Video News: CIGNA Home Delivery Pharmacy
Photo Caption Left: D.P. David Bruce shoots with the Panasonic SDX900 for CIGNA
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February 2009. "You never know where the next video will come from," says writer/director Marilyn Petrokubi, who was delighted when a recent freelance writing project turned into a full-fledged video production.
"During these tough economic times, I'm finding agencies have been taking advantage of my freelance writing services more often than not," she continues. "Many of them are doing a lot more with a lot less and are glad to have my help. But in this one case, a small assignment for me turned into a wonderful turnkey project for the company."
In that turn of events, strategic and marketing communications company, A&R, requested a B2B marketing program for CIGNA's Home Delivery Pharmacy.
Marilyn called together her team of seasoned professionals with partner, Rob Lieberman, producing. Together they designed a marketing program centered around a tour of the facility,
shooting on location in Horsham, PA at CIGNA's fulfillment center.
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